Creative variants per test cycle
Paid Social
Meta, TikTok and LinkedIn campaigns with creative built for each platform rather than one asset resized three ways — and tested properly.
On social, the creative is the targeting.
- Built per platform — a TikTok that opens like a Meta ad gets scrolled past in half a second.
- Volume of variants — you cannot pick a winner from two. We ship enough to learn something.
- Bilingual where it earns it — Arabic creative tested properly, not translated at the last minute.
Four stages, in the order that pays back soonest
You will know which stage you are in, what is shipping this month, and what it is expected to move.
Audit & forecast
We look at what you already have, what your competitors are doing, and what Paid Social can realistically move for you. You get that forecast before you commit to anything.
Week 1 – 2Set up the measurement
Targets, tracking and the first month of work agreed in writing. We fix the measurement before spending anything, so the numbers mean something when we report them.
Week 2 – 4Ship the work
An agreed amount of work every month, shown to you as it goes live rather than summarised afterwards. You always know what is in flight.
Month 1 onwardReview and compound
One call a month against the forecast. Effort moves to whatever is proving itself — and we say so plainly when something is not working.
MonthlyEvidence, not a slide deck
Creative performance report
Which hooks and formats earned their place, and which we killed.
Audience learnings
Who responded, and where the cheap attention actually was.
New assets each cycle
Produced to brief, not pulled from a stock library.
Cost per result
By platform, against the target agreed at the start.
We would rather tell you now than three months in
Paid Social suits you if…
- You have a product with visual appeal or a story worth telling.
- You can supply raw footage and product access, or let us produce it.
- You are selling to consumers, or to businesses where the decision-maker scrolls.
We will tell you to wait if…
- You have one static image and no appetite to make more. It will not sustain.
- Your product needs a long technical explanation before anyone buys.
- You want to run the same asset for six months. Social fatigue is real and fast.
The ones we actually get asked
Six to ten variants for a first cycle. Fewer than that and you cannot separate a winning hook from random variance.
If a meaningful share of your buyers are Arabic-first, yes — written natively, not machine translated. We test both and let the cost per result decide.
Every three to six weeks on Meta and TikTok, sooner if frequency climbs. LinkedIn tolerates a longer run.
A proposal in 24 hours
Tell us where you are and what you want to move. You get a plan with numbers attached, yours to keep either way.
What usually runs alongside it
Reels, carousels and stories built for discovery rather than for the followers you already have.
Learn more ›Social & CreativeTikTok MarketingNative short-form built as a search surface, because that is how a large share of under-35s in this region now look for places, products and suppliers..
Learn more ›Paid Media & PerformancePerformance MarketingFull-funnel media planning tied to a forecast you agreed before spend started, with budget moved to whatever proves itself month by month..
Learn more ›