3sec
To stop a scroll — the hook is most of the work
Instagram Marketing
Reels, carousels and stories built for discovery rather than for the followers you already have — because reach on Instagram now comes from people who do not follow you.
The short version
Instagram stopped being a follower game.
- Reels carry reach — the algorithm distributes to non-followers, which is the only way an account grows.
- Carousels carry saves — and saves are the signal that pushes a post back into circulation.
- Stories carry the relationship — where the people who already like you actually buy.
How we run it
Four stages, in the order that pays back soonest
You will know which stage you are in, what is shipping this month, and what it is expected to move.
01
Audit & forecast
We look at what you already have, what your competitors are doing, and what Instagram Marketing can realistically move for you. You get that forecast before you commit to anything.
Week 1 – 202
Set up the measurement
Targets, tracking and the first month of work agreed in writing. We fix the measurement before spending anything, so the numbers mean something when we report them.
Week 2 – 403
Ship the work
An agreed amount of work every month, shown to you as it goes live rather than summarised afterwards. You always know what is in flight.
Month 1 onward04
Review and compound
One call a month against the forecast. Effort moves to whatever is proving itself — and we say so plainly when something is not working.
Monthly
What you get every month
Evidence, not a slide deck
Reach and discovery report
How much reach came from non-followers, which is the number that matters.
Content produced
Reels, carousels and stories shot or edited to brief.
Save and share data
Which posts earned redistribution, and what they had in common.
Profile and link performance
Profile visits and clicks, not just likes.
Is this the right fit
We would rather tell you now than three months in
Instagram Marketing suits you if…
- Your product or service is visual, or your people are.
- You can supply footage, or let us come and shoot.
- You are selling to consumers or to founder-led businesses.
We will tell you to wait if…
- You will only approve highly polished brand assets. Reels reward the opposite.
- You have no appetite for appearing on camera and no product to film.
- You want follower count as the KPI. We would rather report reach and enquiries.
Questions
The ones we actually get asked
Both, for different jobs. Reels get you in front of people who do not follow you; carousels get saved and shared by people who do. An account needs both.
Four to eight Reels a month plus a weekly carousel is a realistic serious cadence. More matters less than consistent.
Barely, for reach. They help categorise a post. The caption, hook and retention curve do far more.
Free, no obligation
A proposal in 24 hours
Tell us where you are and what you want to move. You get a plan with numbers attached, yours to keep either way.
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