80%
Of store organic revenue typically sits on category pages
Ecommerce SEO
Category and product page architecture that actually ranks and actually sells — including the faceted navigation and duplicate-content problems most stores quietly have.
The short version
On a store, architecture is the optimisation.
- Category pages carry the weight — they hold the commercial terms; product pages hold the long tail.
- Facets under control — filters that generate thousands of crawlable near-duplicates cost you rankings.
- Out-of-stock handled properly — a 404 on a seasonal product throws away the authority it earned.
How we run it
Four stages, in the order that pays back soonest
You will know which stage you are in, what is shipping this month, and what it is expected to move.
01
Audit & forecast
We look at what you already have, what your competitors are doing, and what Ecommerce SEO can realistically move for you. You get that forecast before you commit to anything.
Week 1 – 202
Set up the measurement
Targets, tracking and the first month of work agreed in writing. We fix the measurement before spending anything, so the numbers mean something when we report them.
Week 2 – 403
Ship the work
An agreed amount of work every month, shown to you as it goes live rather than summarised afterwards. You always know what is in flight.
Month 1 onward04
Review and compound
One call a month against the forecast. Effort moves to whatever is proving itself — and we say so plainly when something is not working.
Monthly
What you get every month
Evidence, not a slide deck
Category performance report
Revenue and position by category, so you can see which ones earn their place.
Crawl budget review
What the crawler spent its time on, and what it never reached.
Product feed hygiene
Titles, attributes and structured data checked against what people search.
Content on category pages
Copy that helps a buyer choose, placed where it does not push products down.
Is this the right fit
We would rather tell you now than three months in
Ecommerce SEO suits you if…
- You have more than a handful of SKUs and real search demand for the category.
- Your platform lets you edit URLs, canonicals and meta data.
- Someone on your side can keep stock and pricing data accurate.
We will tell you to wait if…
- You sell a few products in a category with almost no search volume — paid social may suit better.
- You are mid-replatform. We would rather advise the migration than optimise what you are leaving.
- Your margins cannot survive a three-month runway. Start with paid.
Questions
The ones we actually get asked
Categories, nearly always. They hold the commercial head terms and the internal link equity. Products win the long tail once categories are solid.
Redirect to the closest live product or the parent category, never a blanket redirect to the homepage. If it is seasonal and returning, keep the page and mark it out of stock.
It can, badly. Done with a full URL map and redirects tested before launch, most sites recover within weeks. Done without one, recovery can take a year.
Free, no obligation
A proposal in 24 hours
Tell us where you are and what you want to move. You get a plan with numbers attached, yours to keep either way.
Related services
What usually runs alongside it
Search & VisibilityAmazon SEO & Listing
Listing optimisation, A+ content and backend keywords for Amazon.ae and Noon.
Learn more ›Build & AutomateEcommerce DevelopmentStorefronts built for conversion rate and for the people who have to run them.
Learn more ›Paid Media & PerformanceGoogle AdsSearch, Shopping, Performance Max and YouTube campaigns structured around profit rather than clicks.
Learn more ›