4–8
Substantial pieces a month, depending on scope
Content Marketing
Editorial that answers real buying questions and earns links on the way — written by people who understand the category, not assembled from the top ten results.
The short version
Content that only restates the current page one is worth nothing.
- Written from the sales calls — the best briefs come from questions your team answers daily.
- Built to be cited — structured so search engines and AI assistants can both use it.
- Distributed, not just published — a post nobody sees is a cost, not an asset.
How we run it
Four stages, in the order that pays back soonest
You will know which stage you are in, what is shipping this month, and what it is expected to move.
01
Audit & forecast
We look at what you already have, what your competitors are doing, and what Content Marketing can realistically move for you. You get that forecast before you commit to anything.
Week 1 – 202
Set up the measurement
Targets, tracking and the first month of work agreed in writing. We fix the measurement before spending anything, so the numbers mean something when we report them.
Week 2 – 403
Ship the work
An agreed amount of work every month, shown to you as it goes live rather than summarised afterwards. You always know what is in flight.
Month 1 onward04
Review and compound
One call a month against the forecast. Effort moves to whatever is proving itself — and we say so plainly when something is not working.
Monthly
What you get every month
Evidence, not a slide deck
Content shipped
An agreed number of pieces, with the briefs attached.
Performance by piece
Traffic, engagement and enquiries attributable to each one.
Link and citation report
What earned links or got quoted elsewhere.
Next quarter’s plan
Built from what worked, not from a fixed calendar.
Is this the right fit
We would rather tell you now than three months in
Content Marketing suits you if…
- Your buyers research before they buy and have real questions.
- Someone on your side can spare an hour a month for subject expertise.
- You can wait two quarters for the compounding to start.
We will tell you to wait if…
- You need immediate enquiries. Content is the slowest channel.
- Nobody internally can review for accuracy in a technical category.
- You want volume above all. Thin content now actively hurts you.
Questions
The ones we actually get asked
Four to eight substantial pieces a month for a serious programme. Fewer, done properly, beats more done thinly — thin content now suppresses the rest of the site.
For research and structure, sometimes. For the final piece, no — it produces material that reads like everything else already ranking, which defeats the purpose.
We research the category, but the strongest pieces come from an hour a month with someone who actually does the work. We make that interview easy.
Free, no obligation
A proposal in 24 hours
Tell us where you are and what you want to move. You get a plan with numbers attached, yours to keep either way.
Related services
What usually runs alongside it
Search & VisibilitySearch Engine Optimization
Rank for the searches that produce revenue.
Learn more ›Search & VisibilityGenerative Engine OptimizationBeing on page one is no longer the same as being the answer. We structure your content and authority so ChatGPT, Gemini and AI Overviews cite you rather than a competitor..
Learn more ›Social & CreativeYouTube MarketingChannel strategy, shorts and long-form that earns subscribers and search traffic.
Learn more ›