1
Positioning statement everyone can repeat
Branding & Digital Strategy
Positioning, messaging and identity work that makes every other channel cheaper — because knowing what you are actually selling removes most of the guessing.
The short version
Most channel problems turn out to be positioning problems.
- Positioning before tactics — what you are, for whom, instead of what — decided and written down.
- Messaging that survives contact — the same story on the site, the deck and the sales call.
- Identity that works small — a logo that fails at 24 pixels fails on every surface that matters now.
How we run it
Four stages, in the order that pays back soonest
You will know which stage you are in, what is shipping this month, and what it is expected to move.
01
Audit & forecast
We look at what you already have, what your competitors are doing, and what Branding and Digital Strategy can realistically move for you. You get that forecast before you commit to anything.
Week 1 – 202
Set up the measurement
Targets, tracking and the first month of work agreed in writing. We fix the measurement before spending anything, so the numbers mean something when we report them.
Week 2 – 403
Ship the work
An agreed amount of work every month, shown to you as it goes live rather than summarised afterwards. You always know what is in flight.
Month 1 onward04
Review and compound
One call a month against the forecast. Effort moves to whatever is proving itself — and we say so plainly when something is not working.
Monthly
What you get every month
Evidence, not a slide deck
Positioning document
Who you are for, what you replace, and why you win.
Messaging framework
Core messages and proof points, ready for any channel.
Identity assets
Logo system, palette, type and usage rules that a team can follow.
Channel implications
What the positioning means for where you should spend.
Is this the right fit
We would rather tell you now than three months in
Branding & Digital Strategy suits you if…
- You are launching, repositioning, or entering a new market.
- Different people in your business describe you differently.
- Your channels are working individually but not adding up.
We will tell you to wait if…
- You need leads this month. Do this alongside, not instead.
- The leadership team cannot agree and will not be decisive.
- You want a logo only. That is design, and we would say so.
Questions
The ones we actually get asked
No. Identity is the last part. The work is deciding who you are for, what you replace, and why anyone should choose you — the logo then has something to express.
Four to eight weeks for positioning and messaging, longer if identity design is included. It runs alongside your existing marketing rather than pausing it.
Usually, yes — at minimum the copy. We flag the scope of that before you commit so it is not a surprise.
Free, no obligation
A proposal in 24 hours
Tell us where you are and what you want to move. You get a plan with numbers attached, yours to keep either way.
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