1
Metric that matters most — branded search volume
Brand Awareness Campaigns
Reach and recall work measured properly — brand lift and branded search, not a screenshot of impressions served.
The short version
Awareness is measurable. Impressions are not the measurement.
- Branded search as the proof — if more people search your name, the work reached someone.
- Lift studies where scale allows — a real before-and-after on recall, not an estimate.
- Frequency managed — the same person seeing an ad twenty times is waste, not reach.
How we run it
Four stages, in the order that pays back soonest
You will know which stage you are in, what is shipping this month, and what it is expected to move.
01
Audit & forecast
We look at what you already have, what your competitors are doing, and what Brand Awareness Campaigns can realistically move for you. You get that forecast before you commit to anything.
Week 1 – 202
Set up the measurement
Targets, tracking and the first month of work agreed in writing. We fix the measurement before spending anything, so the numbers mean something when we report them.
Week 2 – 403
Ship the work
An agreed amount of work every month, shown to you as it goes live rather than summarised afterwards. You always know what is in flight.
Month 1 onward04
Review and compound
One call a month against the forecast. Effort moves to whatever is proving itself — and we say so plainly when something is not working.
Monthly
What you get every month
Evidence, not a slide deck
Branded search trend
Month on month, against the campaign calendar.
Reach and frequency
How many distinct people, and how often — capped deliberately.
Recall measurement
Lift study results where budget supports them, survey data where it does not.
Downstream effect
What happened to direct traffic and conversion rate on other channels.
Is this the right fit
We would rather tell you now than three months in
Brand Awareness Campaigns suits you if…
- You are entering a market where nobody knows your name yet.
- Your performance channels are hitting a ceiling on branded demand.
- You can wait a quarter to read the result honestly.
We will tell you to wait if…
- You need attributable sales this month. Run performance instead.
- The budget only covers a brief burst. Awareness needs sustained presence.
- You want impressions reported as success. We will not frame it that way.
Questions
The ones we actually get asked
Primarily through branded search volume and direct traffic, tracked against the campaign calendar. Where budget allows, a platform lift study gives a cleaner before-and-after.
Around ninety days for a readable trend. Anything sooner is noise.
It should. Awareness raises the branded demand that performance then converts more cheaply — and we report the effect on both.
Free, no obligation
A proposal in 24 hours
Tell us where you are and what you want to move. You get a plan with numbers attached, yours to keep either way.
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